Beware of Hype
While cloud enthusiasm is clearly justified, it is important to maintain some perspective. Regardless of where analytics are to be performed, the fundamental purpose of these capabilities does not change with the advent of the cloud.
In other words, the core function of analytics is to drive deeper insight to inform better decisions that improve business outcomes. The mere fact that an organization has analytics in the cloud does not mean the business is any closer to having the best data models to explain the entire operation. Nor does having analytics in the cloud necessarily correlate with having the right, up to-date data on hand to answer hard questions and deliver valid insights.
Teradata believes the ideal cloud analytics platform can deliver real-time intelligence leveraging 100 percent of an organization’s data, regardless of scale or volume of queries. With so many available tools to analyze data and such a wide range of choices for how and where to deploy them, the options can seem overwhelming. Beware, not all analytic platforms—or deployment methods—are created equal.