Managing Customers Through a Holistic Marketing Data Platform

Manage marketing processes and multifunctional campaigns, across multiple channels, automatically, targeting customers with automated messages across email, web, social, and text. 

Customer Relationship Management (CRM) connects all sales leads and customer data in one place, analyzes that data, then uses the findings to improve service, sales, and revenue.

With Enterprise resource planning (ERP) an organization can systematically use integrated applications for managing business and automating functions related to technology, services, and human resources.

Unstructured data is increasingly prevalent in IT systems and can be used in a variety of business intelligence and analytics applications.

The modern marketing mix isn’t limited to price, product, promotion, and place; the most impactful marketing takes additional actions, or tactics, into consideration when promoting products or brands.

A robust marketing data platform helps identify clusters of consumers who will respond similarly to marketing strategies and share interests, needs, or locations.

Predicting the likelihood that visitors, leads, and customers will perform certain actions requires a marketing data platform with propensity modeling capabilities.

The next logical product approach to cross selling where you try to identify the product that the customer is most likely to buy next and then present them with a well-timed offer to make the purchase.