RBC: Doubling Success & Earning the Right to be the Client's First Choice

With a vision to be the client's first choice, Royal Bank of Canada connects with customers by acting on insights gained from behaviors in multiple digital channels. The bank employs an omni-channel approach to cross-sell and upsell products earning them double digit growth in some markets. Understanding the strategic value of data, RBC has implemented a Unified Data Architecture™ and this analytical ecosystem is the under pinning framework to reach their mission.