Retail - CEO Executive Briefing
Customers expect retailers, consumer packaged goods (CPGs) companies, and their brands to provide them with hyper-personalized websites, offers, and content. Retailers and CPGs must therefore deliver a hyper-localized shopping experience to stay relevant and competitive compared to all of the other options consumers now have available to them. First, these companies must overcome their biggest challenge—departmental barriers. Fully integrating and orchestrating data resolves this and other challenges, enabling a focus on a business transformation and new business value.