Saudi Telecom Company Calls on Digitalization to Deliver Better Customer Experiences

Saudi Telecom Company (STC), the leading operator in the Kingdom of Saudi Arabia, uses the Teradata® Unified Data Architecture™ to accelerate its digital transformation and better identify customer needs and preferences. A data-driven approach to customer lifecycle management allows STC to optimize customer experiences and decrease churn. STC is now able to automate more features, engage each individual with relevant offers, improve customer satisfaction, and increase revenues.