Increasing the relevance of special offers to customers: The Vodafone New Zealand Story

Using Teradata Aster, Vodafone were able to seamlessly combine network data from their Hadoop appliance with customer profile data from their DataMart. The resulting predictive model was highly accurate in identifying youth customers in their prepay base. After testing and tuning the model, they achieved a staggering 89% Correct-Prediction Ratio.