The Teradata Travel and Hospitality Industry Data Model (THDM) leverages our vast experience with leaders in the travel industry to help you answer critical business questions from every area of your business — customers, channels, products, operations, finance and employees — providing a solid basis for an enterprise-wide view of the business data throughout the complex shopping, purchase, service and travel cycle.
The THDM also contains embedded analytical model features which support processes used to predict, cluster, and classify information, typically used in data mining and knowledge discovery related to Booking Forecast, MRO Forecast, Customer Scoring, and Segmentation or a model that describes likely customer behavior.