The biggest B2B and B2C travel, transportation, and logistics operators in the world—air, rail, road, water—rely on Teradata to capture their data, organize it, and find the exploitable connections between their long-term corporate strategy, their data strategy, and daily business operations. In an industry forced to contend with consumer demand, brutal competition, and environmental conditions, an agile advanced analytics ecosystem is critical for:
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Bridging the business’ operational and commercial needs with customer insights and research to the benefit of the entire organization
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Developing and executing real-world, advanced mathematical models so solutions are ready when you need them
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Using web analytics to create next-gen web distribution models that accommodate disparate demographics and shifting customer preferences
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Developing data-driven pricing strategies and customer marketing programs that boost sales and revenue, increase customer loyalty, and reveal profit opportunities
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Optimizing network and crew planning to derive maximum value from equipment and personnel without sacrificing safety
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Applying predictive MRO to reduce planned and unplanned downtime, streamline procedures, and manage parts inventory
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Anticipating non-routine events
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Effectively integrating, warehousing, and analyzing existing SAP data (and other financial data) for a holistic view of, and actionable insights for, every phase of operations—from corporate planning to cargo and baggage management