Teradata Retail Data Model (RDM) represents enterprise data, data relationships, topic areas and business rules that define how different types of data relate to each other. This industry data model works in conjunction with the Retail Analytic Schemas (RAS) access-layer product, providing a rapid jump-start to launching your summary dashboard and detail analytics applications. The RDM contains a base of strategic, high-value business information to support an organization’s growth and profitability objectives.
Being competitive, and providing services and products that customers want, requires a single, consistent view of data that enables smarter, faster decisions and a comprehensive view of all business aspects. Integrated and subject-oriented, this model provides the backbone for an organization’s decision-support, analytical, and information environment.