Share What is Data Architecture? "Data architecture is a set of rules, policies, standards and models that govern and define the type of data collected and how it is used, stored, managed and integrated within an organization and its database systems. It provides a formal approach to creating and managing the flow of data and how it is processed across an organization's IT systems and applications." Source: Techopedia Teradata Unified Data Architecture is the first comprehensive big data architecture. This framework harnesses relational and non-relational repositories via SQL and non-SQL analytics. Consolidating data into data warehouses and data lakes enables enterprise-class architecture. Teradata unifies big data architecture through cross-platform data access for all analytic tools and the ability to "push-down" functions to the data, rather than moving data to the function. (See also data gravity.)