Wednesday, 23 March
11:30am - 12pm SGT | 2:30pm - 3pm AEDT
Right now, cookie deprecation is putting customer experience at risk and millions in revenue could be lost.
Today’s customers have high expectations for great customer experiences and the demand for these in digital channels has never been higher. COVID-19 has upped the ante for brands to deliver great digital experiences as customers have been forced to transact online.
With consumer digital adoption growing by 28-46% across a range of industries, organisations are now fundamentally re-thinking how they adapt to the new-normal and deliver hyper-personalised experiences for individuals in digital channels.
A recent study by Forrester found that 80% of decision-makers believe data-driven customer experiences will yield business outcomes. However, over 60% say capturing and making sense of digital customer data is difficult. Third-party cookie deprecation escalates this problem.
Third-party cookies used to track website visitors and support personalisation are increasingly being blocked by the major browsers due to new and evolving privacy laws and regulations.
Companies reliant on third-party cookies to track individuals will now have digital blind-spots in the customers journey and significant gaps in their single customer view and will no longer be able to personalise experiences, optimise advertising, or manage customer journeys across channels and time.
Join us to find out how Teradata and Celebrus can help you close the gap and deliver clear benefits, fast:
- First-party identification and granular collection of every customer interaction across all touchpoints and devices over time
- Ensure data compliance and security
- Access all your data to obtain a deep understanding of your customers and discover new opportunities to improve their experiences
- Deliver individually personalised and optimal customer experiences that win the customer moments that matter
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Wayne Miller-King, Industry Consultant, Marketing and Customer Experience, Asia Pacific & Japan
Wayne is a member of Teradata’s Marketing and Customer Experience practice for Asia Pacific and Japan. In his role, Wayne works with customers and partners, across industries to help them leverage data analytics at scale to improve marketing effectiveness and deliver personalized customer experiences.
Wayne brings more than 20 years of consulting, solution design and delivery experience in the areas of data driven customer experience, real time marketing and customer analytics. He has designed and delivered solutions for large enterprises across a range of industries including Telecommunications, Financial Services, Retail, Travel and Transportation. He has spent significant time working across APJ, Europe and North America helping Teradata to establish its marketing and customer experience practices and deliver successfully to its customers.
Wayne holds a Bachelor’s Degree in Electronics and Optical Engineering. His interests outside work include running, music, travel, all sports and spending quality time with family and friends.
Tony Brown, Head of Product Management and Business Development
D4T4 SOLUTIONS PLC
Tony Brown is the Head of Product Management and Business Development at Celebrus. His role spans managing the product roadmap for Celebrus, working with key partners such as Teradata on joint go to market strategies, plus engaging with clients to drive outcomes and account growth.
He has almost 30 years hands on experience in data & analytics, business consulting and product management, with a clear focus on driving business outcomes. His experience covers client side (financial services) and software consulting and product management.
- 3 years as Co-Founder of Prickly Catcus Consulting, recently acquired by D4T4 solutions (parent company of Celebrus)
- 8 years at Teradata as a Senior IC in the EMEA Financial Services CoE, the VP of Product Marketing and Business Development for Teradata Applications
- 17 years at Lloyds Banking Group, including Head of Customer Insight and Head of CRM.
Tony was a hands on user of Teradata between 1994 and 2010, and led many projects and programs that leveraged the platform. He sponsored and lead the development of Lloyds’ CRM capabilities, entirely based on data, analytics and decisioning capabilities running in Teradata.