Succeeding in Customer Experience: Are Marketing Clouds Enough?
A wave of recent research shows what we all knew intuitively-creating a positive customer experience results in increased revenue and lower costs to serve. Organizations looking to optimize the customer experience must develop capabilities to unify the customer profile, turn data into insights, and insights into actions. Some organizations feel they are checking all the right boxes when deploying a marketing cloud. This white paper discusses why organizations need to look beyond marketing clouds to a Customer Data Platform (CDP) for a well-coordinated, omnichannel customer experience.